Is anything more refreshing than a Coors Beer? Apparently nothing, but frozen tight pants come close.

Let's face it when the ad breaks come back on, they are loud, really loud. Maybe perhaps due to being broadcast with compressed audio files which can be ear-shatteringly intrusive even when you're two rooms from the lounge. Who knows? But enough of the technical stuff. One advert came on, that made me dig out the remote from the back of the sofa, fumble for the mute button, to see the mighty Jean-Claude Van Damme muse about his ice cold pants. Complete with mullet and double denim, here's a past glory action figure that clearly doesn't mind taking the mick out of himself. Grab a Coors Light and enjoy...

The website



Jean-Claude doing the rounds

The muscles from brussels

Hard Target: Best scenes

JCVD

Eat the peas, or get stuffed

It would appear (according to scientific research) that the ice caps from the Antarctic are receding at an alarming rate. Evidently they have receded so much that polars bears have resorted to camping out in home freezers; in Birds Eye's latest ad campaign, a polar bear (albeit stuffed) is found exactly in that way. The ad takes on a slight hint of menace with the stuffed toy, voiced by Willem Defoe, pointing out to a housewife about her choice of frozen foods. 'You got it wrong again, didn't you...' is the (sorry for the pun) chilling tone set here. Talk about making the consumer feel like they have the brain size of an amoeba. The new campaign is far removed from the days of old Cap'n Birds Eye, but then again those ads seemed to have a whiff of 'the kid on santa's lap in the shopping centre'. A wise decision to move away from.

Agency: AMV.BBDO

View the peas advert here

View the fish fingers advert here